AIDAN LARNED
Aidan Larned is a designer and creative strategist based in New York City.
At Hugo & Marie, his work spans brand design research and insights, brand positioning, brand architecture, tone of voice, naming, copy and scriptwriting, art direction, and campaign concepting.
Aidan also writes, edits, designs, and prints a series of zines and small publications, independently and with collaborators. He recently completed the Shillington Academy design course.
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FUTURE IN PROGRESS
Visual language and rollout for a CDMX design and construction expo, for everyone from professionals to DIYers, a handmade woodcut gave this identity a work-in-progress feel.
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Shillington, 2024
TRAILBLAZE
Trailblaze is an application for bike trail discovery and ride tracking. Executed across app design, branding, and OOH, Trailblaze is an active, approachable platform for finding your next peak.
Read moreShillington, 2024
SEGUE
A 10-page brochure made for the revitalization of a Bauhaus-era apartment complex. The brochure utilizes typefaces and graphic themes from the era in a contemporary way.
Read moreShillington, 2024
MARKS OF TIME
Responsive web and rollout physical collateral for a Berlin graffiti tour. Crafted to elevate the subversion of Berlin’s history of protest via street art.
Read moreShillington, 2024
WISPERIA
Branding and rollout for a new second-hand bookstore and community space in CDMX. The identity takes on the quality of a whisper through gentle, generous use of space.
Read moreShillington, 2024